3 TYPES - Market Feasibility Study
There are three (3) different types of market feasibility studies for senior living residential care facilities which includes Active Adults, Independent Living, Assisted Living, Skilled Nursing or memory care (Alzheimer / Dementia), Home Health and Hospice care. Each market feasibility study has a different use and application. Market Feasibility Studies are NOT CREATED EQUAL. There is different analysis criteria for rural communities versus urban areas. In today's economic climate reliable market intelligence is critical. Resist buying on price alone. Purchase from experienced researchers providing intricate detail to forecast the potential economic viability of your project needed for financing, investors and real-world development. Our clients include EB5 investors, REIT, real estate developers, venture capital firms, hospitality corporations and owners of senior living communities.

STUDY 1: FIND THE BEST LOCATION
GEOGRAPHIC AREA SEARCH FOR MULTIPLE SITES SUITABLE FOR NEW DEVELOPMENT
WHY USE THIS TYPE OF STUDY? A large Geographic Area Search (GAP Analysis) such as a 200 zip code metropolitan area or entire state to locate several locations with strong demand for developing a senior community. We tell you where there is strong demand for new senior apartments and which areas to avoid.  Who Uses This Study? An owner, investor, EB5 developer or commercial property developer seeking to build or purchase a senior community in a particular metropolitan area. Research canvasses the large geographical area - - perhaps a 40 mile wide territory. You receive estimates of the strongest zip codes exhibiting the best senior living potential. Determine which of several locations exhibit the best potential for development when considering factors such as affordable real estate and favorable zoning.

STUDY 2: PRELIMINARY MARKET STUDY
WHO USES TYPE OF STUDY? Senior living community owner, facility management company, investors; real estate company; REIT, hospitality company with hotel or commercial property conversion. WHY USE THIS TYPE OF STUDY? A preliminary Market Feasibility Study is an economical way to provide initial 'quantitative' analysis estimating new apartment quantities indicating the potential financial viability of a specific location's suitability for development. A Preliminary Market Study answers the initial question "Does this investment make economic sense?" Or is the project a Go / No Go? Data is collected from government sources such as census bureau, public domain information and a variety of senior living "secondary sources." Preliminary data is outlined below.
 

	Estimate viability of location to attract seniors
	Preliminary identification and assessment of key competition
	Estimate quantity demand for different types of housing (independent, assisted living, Alzheimer)
	Estimate likely room rental rates for this location
	Estimate room sizes and room mix (Studio vs. 1 bedroom units)
	Optional preliminary financial forecasts to determine if sufficient cash flow and profitability potential exists for this possible project.

          Call or Email with no obligation or pressure . . . for pricing or more information

STUDY 3: COMPREHENSIVE MARKET FEASIBILITY STUDY
WHO USES TYPE OF STUDY? Owner, commercial developer, EB5 developer or investor anticipating building a new facility, expanding or refurbishing of an existing facility or hotel conversion. This study is often used as part of a loan package required by venture capital investors and lenders including HUD.  WHY USE THIS TYPE OF STUDY? A Comprehensive Market Feasibility study is "qualitative" more thorough analysis than a Preliminary Study utilizing extensive on-site analysis and surveying by researchers. The analysis looks beyond typical quantitative demand estimates from secondary sources and calculates current economic conditions; considers consumer research to confirm quantitative recommendations for types and quantities of new senior apartments to develop. Confirms the primary market area boundaries from which the majority of residents originate. Estimate the willingness of seniors to actually move to this community. Determine if there exists socio-economic, physical or psychological barriers which may enhance or attenuate total number of apartments in demand. Hotel conversions also require a high degree of analysis because the location may have negatives which must be overcome to attract senior residents. The accuracy and validity of qualitative market research data is very high and is considered "primary data" collected on-site. The primary data includes intrinsic charts, analysis, forecasts, room size and amenities recommendations, timetables to achieve breakeven and optional 10 year P & L exhibiting EBITDARM and cash flow. This study can be provided to architects to prepare floor plans and elevations for submission to local zoning and department of health as well as to solicit bids from general contractors.

 

	Area Analysis: Market trends; physical & psychological barriers; traffic pattern constraints
	Site Analysis: Does this site location possess characteristics that attract seniors
	Demographic Trends: Senior populations, current and future, forecast needs & wants
	Senior Housing and Local Market Conditions and Future Trends:
	Analysis of existing competitive units and planned Facilities:
	Quantification of Senior Housing Demand by Product Type and Market Segmentation
	Market Feasibility Report: Write-up and analysis with recommendations: Demand estimates with quantity of new units in demand by age - income qualified seniors Room sizes and configuration Different types of rooms warranted - Independent, Assisted, Alzheimer, Skilled Nursing Recommended pricing including ownership & rental options, when applicable Estimate demand for different types of housing (independent, assisted living, Alzheimer) Amenities necessary for competitive advantage including architectural design Timetable for facility to achieve positive cash flow / breakeven (absorption rate)
	Optional Profit & Loss 10 Year Forecast Breakeven - when it will occur - working capital required Construction and start-up cost estimates Cash Flow and EBITDARM estimates
	Optional Consumer Research: To verify adult seniors willingness to move to this facility and why
	Optional Brain Trauma, VA Assisted Living Beds, Medicaid/Medicare beds needed & Other Niche Market Demand Analysis: Demand estimates of demand for Brain Trauma, Autism or VA AL beds are available for many USA markets. (Call for details)   Call or Email us for pricing or more information Return to Healthcare Main Page

Why Choose Us?
Langworthy Company and our associates have owned, operated or provided contract management services for many senior living facilities. Analysts have almost 30 years of Elder Care Housing Analysis and Demand Forecast experience. In addition, we offer experienced advice in the areas of management consulting, finance and accounting, facility operation, sales marketing along with business improvement recommendations. We can provide meaningful assistance to help with selecting appropriate architectural design; facility construction oversight; establishing operational and accounting systems and procedures necessary for state licensing and business operation startup; marketing and sales of room rentals / room ownership; and facility contract management, if applicable. We also advice many hospital corporations evaluating senior living investments including conversion of hotels into adult senior residential care communities. If you are seeking a market research company who also currently oversees day-in and day-out senior living operations, please choose Langworthy Company as your Market Feasibility, Consulting and Development partner. Call or Email us today . . . without pressure or obligation.

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