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Skilled
Nursing - Assisted Living -
Independent Living - Alzheimer
Adult Senior Living
MARKET FEASIBILITY STUDY
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3 TYPES -
Adult Senior Living Market Feasibility Study
Before investing or expanding, verify
there is sufficient economic and demographic demand for your senior living
community. There are three (3) different
types of market feasibility studies for
adult senior living residential care facilities which includes Active Adults, Independent Living,
Assisted Living, Skilled Nursing or memory care (Alzheimer /
Dementia). Each market feasibility study has a different use and application. An overview
of each study is
provided below. In today's economic climate, select a market research and consulting
firm who has hands-on experience operating a senior facility with
current knowledge about senior housing trends, financial forecasting capability
and consumer research. Typical quantitative market
feasibility analysis used successfully by many research firms in the past may
not accurately forecast true new unit demand for today's economic climate. Don't
buy the cheapest market study. Purchase the market study from an experienced
researcher who provides intricate detail needed to forecast the potential
economic viability of your project needed for financing, investors and
real-world development of your project. Our clients include REIT, real estate developers,
venture capital firms, hospitality corporations and operators of senior living
communities. seeking
to repurpose or convert hotels and commercial property to adult senior living
communities.
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STUDY 1 |
STUDY 2 |
STUDY 3 |
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GEOGRAPHIC AREA SEARCH
Find good development locations
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PRELIMINARY
Market Study
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COMPREHENSIVE
Market
Feasibility Study
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STUDY 1:
GEOGRAPHIC AREA SEARCH
FOR MULTIPLE SITES SUITABLE FOR NEW
DEVELOPMENT
WHY USE THIS TYPE OF
STUDY? A large Geographic Area Search (GAP Analysis)
such as a 200 zip code metropolitan area is
intended to locate several possible locations with adequate
demand for developing a senior community based on age and
income qualified seniors. We tell you where there is strong
demand for new senior apartments and which areas to avoid. Who Uses This Study?
An owner, investor or developer of adult senior living facilities
seeking to build or purchase a senior community in a particular metropolitan area.
Research canvasses the large geographical area - - perhaps a 40 mile
wide territory. You receive estimates of the strongest zip
codes exhibiting the best senior living potential. You can determine which of several locations
exhibit the best potential for development when considering
factors such as affordable real
estate and favorable zoning. 
STUDY 2:
PRELIMINARY MARKET STUDY
WHO USES TYPE OF STUDY?
Senior community owner, facility management company, investors; real estate company; REIT, hospitality company with hotel or commercial
property conversion. WHY USE THIS TYPE OF
STUDY? A preliminary Market Feasibility Study is an economical way to provide initial
preliminary insight as to the potential financial viability of a
specific site's suitability for development. A
Preliminary Market Study answers the initial question "Does this
investment make economic sense?" Or is the project a
Go / No Go? The elements below
are provided.
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Estimate viability of location
to attract seniors |
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Preliminary
identification and assessment
of key competition |
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Estimate demand for
different types of housing (independent, assisted living, Alzheimer) |
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Estimate likely room rental
rates for this location |
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Estimate room sizes and
room mix (Studio vs. 1 bedroom units) |
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Optional preliminary
financial forecasts to determine if sufficient cash flow and profitability
potential exists
for this possible project. |
Call or Email us for pricing or more information

STUDY 3: COMPREHENSIVE MARKET
FEASIBILITY STUDY
WHO USES TYPE OF STUDY?
Any investor anticipating new facility development, expansion or
refurbishing of an existing facility or hotel conversion. This study
is also used as part of a loan package required by venture capital
investors and lenders including
HUD. WHY USE THIS TYPE OF
STUDY? A Comprehensive Market Feasibility study is more thorough
than a Preliminary Study utilizing extensive on-site analysis and
surveying by researchers. The analysis looks beyond typical
quantitative demand estimates and calculates current economic
conditions considering consumer research to provide a conservative
recommendation for what type and what quantity of new senior
apartments to develop. Hotel conversions also require a high
degree of analysis because the location may have negatives which
must be overcome to attract senior residents. The accuracy and validity of market
research data is very high and includes intrinsic charts, analysis,
forecasts, room size and amenities recommendations, timetables to
achieve breakeven and optional 10 year P & L exhibiting EBITDARM
and cash flow. This study
can be provided to architects to prepare floor plans and elevations
for submission to local zoning and department of health as well as
to solicit bids from general contractors.
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Area Analysis:
Market trends; physical & psychological barriers; traffic pattern
constraints |
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Site Analysis:
Does this site location possess characteristics that attract seniors |
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Demographic Trends:
Senior populations, current and future, forecast needs & wants |
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Senior Housing and
Local Market Conditions and Future Trends: |
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Analysis of existing
competitive units and planned Facilities: |
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Quantification of
Senior Housing Demand by Product Type and Market Segmentation |
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Market Feasibility
Report: Write-up and analysis with recommendations:
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Demand estimates
with quantity of new units in demand by age - income qualified
seniors |
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Room sizes and
configuration |
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Different types of
rooms warranted - Independent, Assisted, Alzheimer, Skilled Nursing |
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Recommended pricing
including ownership & rental options, when applicable |
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Estimate demand for
different types of housing (independent, assisted living,
Alzheimer) |
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Amenities necessary
for competitive advantage including architectural design |
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Timetable for
facility to achieve positive cash flow / breakeven (absorption
rate) |
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Optional Profit & Loss 10
Year Forecast
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Breakeven - when it
will occur - working capital required |
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Construction and
start-up cost estimates |
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Cash Flow and
EBITDARM estimates |
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Optional Consumer
Research: To verify adult seniors willingness to move to this
facility and why |
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Optional Brain
Trauma, VA Assisted Living Beds, Medicaid/Medicare beds needed & Other Niche
Market Demand Analysis: Demand estimates of demand for Brain Trauma,
Autism or VA AL beds are available for many USA markets. (Call for details)
Call or
Email us for pricing or more information
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Why Choose
Us?
Langworthy Company and our
associates have owned, operated or provided contract management
services for many senior living facilities. Analysts have almost 30
years of Elder Care Housing Analysis and Demand Forecast experience. In addition, we
offer experienced advice in the areas of management consulting, finance and accounting, facility
operation, sales marketing along with business improvement
recommendations. We can provide meaningful
assistance to help with selecting appropriate architectural design;
facility construction oversight; establishing operational and
accounting systems and procedures necessary for state licensing and
business operation startup; marketing and sales of room rentals / room
ownership; and facility contract management, if applicable. We also
advice many hospital corporations evaluating senior living
investments including conversion of hotels into adult senior
residential care communities. If you are
seeking a market research company who also currently oversees day-in and day-out senior living
operations, please choose Langworthy Company
as your Market Feasibility, Consulting and Development partner. Call or Email us
today . . . without pressure or obligation.
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Brochure of Senior Living Services (PFD) For more information
CALL JOE LANGWORTHY PERSONALLY
BACK TO SENIOR LIVING HOME PAGE
Request
Specific Information
- Telephone
- 330-477-5271
- FAX
- 330-477-9944
- Electronic mail
- General Information:
information@langworthycompany.com
Consulting Services: jlangworthy@langworthycompany.com
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