3 TYPES - Adult Senior Living Market Feasibility Study
There are three (3) different types of market studies available to investors, developers and operators of adult senior living residential care facilities including one or more of the following types of senior facilities: Independent Living, Assisted Living, Skilled Nursing or memory impairment (Alzheimer / Dementia). Each market feasibility study has a different use and application. For hotel conversion feasibility analysis a Comprehensive Market Study is best. An overview for each is provided below.

STUDY 1: GEOGRAPHIC AREA SEARCH FOR SENIOR LIVING DEVELOPMENT OPPORTUNITIES
WHY USE THIS TYPE OF STUDY? A large Geographic Area Search (GAP Analysis) is intended to locate several communities over a large geographic area which statistically exhibit demographic and economic suitability for development of an adult senior residential care facility or skilled nursing home. Who Uses This Study? For example, an owner or developer of adult senior living facilities may desire to develop new facilities in a 3 or 5 digit zip code area. Our research will canvass the large geographical area. The research will weigh and prioritize the strength of various locations identified in the large research area. When research discovers a seemingly favorable location, we discuss the pros and cons of the analysis data for each location. Often the customer would subsequently authorize a Preliminary or Comprehensive Market Feasibility Study be conducted. This follow-up "second study" using either the Preliminary or Comprehensive Study explained in the next two sections below, forecast the possible profitability to develop a senior residential care facility in a favorable location discovered in this Geographic Area Search.

STUDY 2: PRELIMINARY MARKET STUDY
WHO USES TYPE OF STUDY? Owner/Operators of senior living facilities; developers; investors; real estate company; hospitality company with hotel or commercial property conversion. A preliminary Market Feasibility Study of a "specific location" in a city or community. A Preliminary Market Study is suitable as an economical way to provide initial financial insight as to the locations potential profitability. A Preliminary Market Study answers the initial question "Does this investment seem to make economic sense?" The elements below are provided.
 

	Estimate senior demographic and economic viability of location
	Preliminary assessment of key competition
	Estimate demand for different types of housing (independent, assisted living, Alzheimer)
	Estimate likely room rental rates for this location
	Estimate room sizes and features; cursory brick & mortar considerations
	Preliminary estimate of construction, facility startup and operational cost with financial forecast option
	Option for preliminary estimated P & L to determine if sufficient cash flow and profitability exists for investors

          Call or Email us for pricing or more information

STUDY 3: COMPREHENSIVE MARKET FEASIBILITY STUDY
WHO USES TYPE OF STUDY? Any investor anticipating new facility development, expansion or refurbishing of an existing facility or hotel conversion. This study is also used as part of a loan package. A Comprehensive Market Feasibility Study using commonly accepted industry research norms is usually required by venture capital investors and lenders including HUD. This Comprehensive Market Feasibility study is more thorough than a Preliminary Study utilizing extensive on-site analysis and surveying by researchers. Hotel conversions also require a high degree of analysis. The accuracy and validity of market research data is very high and includes intrinsic charts, analysis, forecasts, room size and amenities recommendations, timetables to achieve breakeven and 10 year P & L exhibiting EBITDARM. This study can be provided to architects to prepare floor plans and elevations for submission to local zoning and department of health as well as to solicit bids from general contractors.

 

	Area Analysis: Market trends; physical & psychological barriers; traffic pattern constraints
	Site Analysis: Estimate senior demographic and economic viability of location
	Demographic Trends: Senior populations, current and future, forecast needs & wants
	Senior Housing and Local Market Conditions and Future Trends:
	Analysis of existing competitive units and planned Facilities:
	Quantification of Senior Housing Demand by Product Type and Market Segmentation
	Market Feasibility Report: Write-up and analysis with recommendations: Room sizes and configuration Different types of rooms warranted - Independent, Assisted, Alzheimer, Skilled Nursing Recommended pricing including ownership & rental options, when applicable Estimate demand for different types of housing (independent, assisted living, Alzheimer) Amenities necessary for competitive advantage including architectural design Timetable for facility to achieve positive cash flow / breakeven (absorption rate)
	Profit & Loss 10 Year Forecast - Best & Worst Case Scenario Breakeven - when it will occur - best & worst case Construction and start-up cost estimates Cash Flow and EBITDARM
	Optional Consumer Research: To verify adult seniors willingness to move to this facility and why Call or Email us for pricing or more information

Why Choose Us?
Langworthy Company and our associates have owned & operated or provided contract management services for many senior living facilities. In addition, we offer experienced advice in the areas of management consulting, finance and accounting, facility operation, sales marketing along with business improvement recommendations. We can provide meaningful assistance to help with selecting appropriate architectural design; facility construction oversight; establishing operational and accounting systems and procedures necessary for state licensing and business operation startup; marketing and sales of room rentals / room ownership; and facility contract management, if applicable. We also advice many hospital corporations evaluating senior living investments including conversion of hotels into adult senior residential care communities. If you are seeking a market research company who also is an owner operator having day-in and day-out senior living business experience please choose Langworthy Company as your Market Feasibility, Consulting and Development partner. Call or Email us today . . . without pressure or obligation.

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Langworthy Company Consultants
Canton, Ohio 44708-1154

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