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"Since
1983, Langworthy Company has been diagnosing illnesses and
prescribing remedies for ailing area companies."
Small
Business News
Cleveland, Ohio
Services
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Mgt.
Consulting |
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Sales
Consulting |
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Strategy
Advice |
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Strategic
Planning |
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Marketing
& Corp ID |
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Merger/Acquisition |
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Company
Evaluations |
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Turnaround
mgt.. |
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Training
On-site |
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Training
Products |
"Becoming a good
manager is not an
event but a process"
Dr. Kenneth Blanchard
"People don't resist
change, they resist transition."
Dr. William Bridges
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Custom
Corporate Identity, Corporate Identity Design
Corporate
Identity Programs
Its more than page layout and artwork
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The experience of a professional corporate identity
expert understands how your logo will builds a lasting image and cross platforms. Cross
platforms? Yes. Your logo must work in black & white, color, on billboards,
television, Webpage and for branding. Corporate
Identity is an integral part of sales marketing, customer relations
management and the long-term image and recognition of the company.
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 ADVANCED
MASTER ALLOYS
Problem:
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Start a new company and create a new look and identity program.
Colors:
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Red and Blue selected by the client to position the company as being an AMERICAN company.
Items to be created:
Stationary including letterhead, envelope and business card.
Fax form and internal communication documents.
The Manual:
Create and design a manual (3 ring binder) which would be used as a marketing and sales
tool to (A) deliver the manual in person by request and (B) register each manual with an
ID number for future contact and important product materials. The manual would serve as an
important link between the customer and the company.
Packaging:
Design labels & shipping information materials
Advertising:
Design literature and ads.
Display:
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Design and assemble a trade show booth
The program was designed to be updated and modified in-house on their computer and laser
printer. All templates and designs were furnished to the customer in Microsoft Word (PC)
and PageMaker (PC) |
 BOCK &
CLARK
Problem:
Redesign an identity program and create a new look for a mature company. The company had a
strong reputation but no "visual support" as an identity program, which would
enhance its presence in the marketplace.
Colors:
Red and Grey
(black)
Image: The need for a
strong image and a consistent image was an important element in the way the business was
perceived by its customers. The company is a leader in its field but did not have the
"look" to match its reputation.
Items to be created:
Design the materials on an on going basis and as needed.
Advertising: Design
literature and direct mail pieces. Create "spot" ads in black and white to build
awareness and generate customer response.
Merchandising: The
company produced a variety of merchandising items from shirts to hats to bags to pocket
folders all with the same colors and reproduced to the approved corporate identity
standards. It proved to be a very successful program based on the responses and increased
business.
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Request
Specific Information
- Telephone
- 330-477-5271
- FAX
- 330-477-9944
- Postal address
- Langworthy Company Consultants
3496 Cornwall Drive NW, Canton, Ohio 44708-1154
- Electronic mail
- General Information: information@langworthycompany.com
Consulting Services: jlangworthy@langworthycompany.com
- Corporate ID /Marketing Campaigns /Collateral Materials hropers@langworthycompany.com
Customer Support:
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FREE
Business Diagnostics |
Q
& A to diagnose business problems and formulate strategies
for improvement. Assess
your strengths and weaknesses now!
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Why
Sales Decrease |
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Why
Companies FAIL |
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Causes
of CONFLICT |
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How
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Discover
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Solve
employee problems |
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them all here. |
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