Langworthy Company
Sales & Business Improvement Consultants
management - sales marketing - evaluations - training

Revised:  01/13/2010

"Since 1983, Langworthy Company has been diagnosing illnesses and prescribing remedies for ailing area companies."
    Small Business News
     Cleveland, Ohio

Services

	Mgt. Consulting
	Sales Consulting
	Strategy Advice
	Strategic Planning
	Marketing &  Corp ID
	Merger/Acquisition
	Company Evaluations
	Turnaround mgt..
	Training On-site
	Training Products

"Becoming a good
manager is not an
event but a process"
     Dr. Kenneth Blanchard

"People don't resist change, they resist transition."
    Dr. William Bridges

Company Need: Increase Sales and Profitability Situation: A closely-held manufacturing company with $3mm in sales is marginally profitable and is losing money 5 months out of 12. Owners perspective: A sales problem Langworthy Company Evaluation of the Situation Manufacturing management lacks the knowledge to improve productivity and manage departmental resources. Inside sales and customer service is focused only on the process of quoting rather than serving the customer. 2 of the 3 outside salespersons do not have the ability, skills or support to capture market share from competitors or generate confidence from new prospects. Follow-up on leads and outstanding quotes are poor. Marketing is inadequate and there is no plan. Ownership is abrasive and reactionary and causes personnel to seek to protect their turf rather than solve problems and improve departmental performance. How We Helped Inside Sales: Worked with them to create unique value with how written quotes were presented. Training on how to make the customer feel special and increase customer loyalty. Implemented program to follow-up on leads and quotes. Result: Customer attrition reduced and closing percentage of quotes increased. Outside Soles: A targeted sales program was implemented that identified the best prospects in the selling territories. Increased business to customers who had become inactive. Improved overall sales presentation and taught staff "how to" generate more interest and close more sales.   Results: Sales began to increase slowly after 90 days, significantly after 9 months. Marketing: Company image was vastly improved with most corporate ID programs on the company's PC in black and white which could be generated on a laser printer or sent via e-mail and attached to Website. Targeted mailings generated a steady stream of interest. Manufacturing: Software was purchased and a manager with significant experience hired. On time delivery improved to 95% in six months while output increased 9% with the same labor and overhead cost. The owner learned how to adopt a different management and leadership style that improved morale and people performance. Langworthy Company's Role after I year Joe Langworthy spend a half day per week with the sales manager and owner to keep the company on course with improvement initiatives. Occasional special projects and handle on going corporate marketing. CALL US FOR ASSISTANCE

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About how we helped these clients and could HELP YOU.

Telephone

330-477-5271

FAX

330-477-9944

Postal address

Langworthy Company Consultants
3496 Cornwall Drive NW, Canton, Ohio 44708-1154

Electronic mail

General Information: information@langworthycompany.com
Consulting Services: jlangworthy@langworthycompany.com