Langworthy Company
C      O      N      S     U      L      T      A     N      T      S
STRATEGIC PLANNING w BUSINESS DEVELOPMENT w MANAGEMENT w SALES MARKETING

Revised:  09/14/2004

 

Do you know where you are going? Business Plan Consultants Business plans provide company direction, sales improvement and a means of measuring results "Two-thirds of the fastest growing firms in America today have written business plans according to 441 CEOs of product and service companies. The plans, they said, have enabled CEOs to manage more critical business functions, grow faster and achieve a higher proportion of revenues from new products and services than those whose plans are unwritten." Source: Client's Monthly Alert Business Planning For Improvement Problem or Need Provision or Objective Company chaos, lost sense of direction; partner or middle manager conflict Establishes common mission, purpose, direction and overcomes interpersonal conflict; stabilize company Boss/top management makes decisions; coercive—autocratic management culture Facilitates participatory management, teambuilding, initial culture change: re-energize people toward common goal Business crises; company floundering; diminished profits, customer attrition Re-focus market/customer wants, realign operations efficiently, find cash, attack market w/confidence Succession and / or continuance of family business; maximize sales price for company Find, integrate successor by deliberate plan to maximum sales price or assure profit enhancing continuity Limited growth; growth not commensurate with industry group; need improved productivity Find, plan to capture growth opportunities; know capital needs/risks; solve problems and mobilize resources Business Plans are Not Created Equal There are as many as 7 different variations of business plans. Each type of business plan has one thing in common — it has to sell!! The intended audience dictates the type of plan that should be written and any special inclusions. BUSINESS PLAN AUDIENCE TARGETING Audience Issues to emphasize Issues to de-emphasize Length Banker Cash flow, assets, solid growth Fast growth, hot market 10-20 pp. Investor Fast growth, potential large market, management team Assets 20-40 pp. Strategic Partner Synergy, proprietary products Sales force, assets 20-40 pp. Large customer Stability, service Fast growth, hot market 20-40 pp. Key employees Security, opportunity Technology 20-40 pp. Merger/Acquisition Past accomplishments Future outlook 20-40 pp. Management team "How to" action steps, teamwork, empowerment, achieve potential Potential futility, ultimatum 25-50 pp. Developing the Plan Langworthy Company works with your management team to facilitate strategic planning. When completed the company and each department a mission, purpose, goals and budgets with improvement initiatives clearly define.  The business plan is used to increase sales, provide company direction, capital markets communication to raise money. How to achieve the plan's goals, who is responsible for the implementation process and the sequence of events are organized is an integral part of the business plan.. Knowing what to do and if the company is achieving its "mission and purpose" will be easier to measure. Management can take easy corrective action to get the company back on course if direction begins to drift long before the consequences affect the bottom line. ENERGIZE PEOPLE The process of planning or business plan continuity is more beneficial then the resultant plan. The camaraderie, analyses and conclusions, collaboration of different perspectives and the commitment of all participants to the plans successful implementation and achievement is the fuel that propels many company’s to the forefront of their industry group. Most companies benefit from these teamwork and empowerment attributes – important components for exceptional success. Proactive forward thinking companies also perform planning to facilitate continuing improvement initiatives to stay abreast of market trends, customer needs and enhance operational efficiency – increased productivity, cost reduction. BACK TO CONSULTING SERVICES CALL or EMAIL US We have written hundreds of success plans and loan packages. Request Specific Information Telephone 330-477-5271 FAX 330-477-9944 Postal address Langworthy Company Consultants 3496 Cornwall Drive NW, Canton, Ohio 44708-1154 Electronic mail General Information: information@langworthycompany.com Consulting Services: jlangworthy@langworthycompany.com Corporate ID /Marketing Campaigns /Collateral Materials hropers@langworthycompany.com Customer Support: