Langworthy Company
Sales & Business Improvement Consultants
management - sales marketing - evaluations - training

Revised:  09/14/2004

"Since 1983, Langworthy Company has been diagnosing illnesses and prescribing remedies for ailing area companies."
    Small Business News
     Cleveland, Ohio

Services

	Mgt. Consulting
	Sales Consulting
	Strategy Advice
	Strategic Planning
	Marketing &  Corp ID
	Merger/Acquisition
	Company Evaluations
	Turnaround mgt..
	Training On-site
	Training Products

"Becoming a good
manager is not an
event but a process"
     Dr. Kenneth Blanchard

"People don't resist change, they resist transition."
    Dr. William Bridges

 

There is a mistaken business perspective that there is basically one type of business plan. In fact, there are as many as 7 different variations. Each type of plan has one thing in common — it has to SELL!! The intended audience dictates the type of plan that should be written and any special inclusions. BUSINESS PLAN AUDIENCE TARGETING Audience Issues to emphasize Issues to de-emphasize Length Banker Cash flow, assets, solid growth Fast growth, hot market 10-20 pp. Investor Fast growth, potential large market, management team Assets 20-40 pp. Strategic Partner Synergy, proprietary products Sales force, assets 20-40 pp. Large customer Stability, service Fast growth, hot market 20-40 pp. Key employees Security, opportunity Technology 20-40 pp. Merger/Acquisition Past accomplishments Future outlook 20-40 pp. Management team "How to" action steps, teamwork, empowerment, achieve potential Potential futility, ultimatum 25-50 pp. ENERGIZE PEOPLE The process of planning is perhaps more beneficial then the resultant plan. The camaraderie, analyses and conclusions, collaboration of different perspectives and the commitment of all participants to the plans successful implementation and achievement is the fuel that propels many company’s to the forefront of their industry group. Most companies benefit from these teamwork and empowerment attributes – important components for exceptional success. Proactive forward thinking companies also perform planning to facilitate continuing improvement initiatives to stay abreast of market trends, customer needs and enhance operational efficiency – increased productivity, cost reduction. Business Planning For Improvement Problem or Need Provision or Objective Company chaos, lost sense of direction; partner or middle manager conflict Establishes common mission, purpose, direction and overcomes interpersonal conflict; stabilize company Boss/top management makes decisions; coercive—autocratic management culture Facilitates participatory management, teambuilding, initial culture change: re-energize people toward common goal Business crises; company floundering; diminished profits, customer attrition Re-focus market/customer wants, realign operations efficiently, find cash, attack market w/confidence Succession and / or continuance of family business; maximize sales price for company Find, integrate successor by deliberate plan to maximum sales price or assure profit enhancing continuity Limited growth; growth not commensurate with industry group; need improved productivity Find, plan to capture growth opportunities; know capital needs/risks; solve problems and mobilize resources A company’s growth and long-term success does not happen by chance. It is a result of vision, clear direction and deliberate step-by-step design. The planning process promotes these success enhancing attributes. Call us if we can help or if you have questions about planning. Call us! We excel at planning -- strategy formulation -- implementation

CALL OR EMAIL US FOR MORE INFO

Telephone

330-477-5271

FAX

330-477-9944

Postal address

Langworthy Company Consultants
3496 Cornwall Drive NW, Canton, Ohio 44708-1154

Electronic mail

General Information: information@langworthycompany.com
Consulting Services: jlangworthy@langworthycompany.com