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Web Marketing, Online
Marketing, Internet Marketing, Sales Marketing
Tips for Successful Webpage
Design
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A "Good
Looking"
Home Page
is no guarantee of heavy traffic to a website.
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What You Need To Know
About Developing A Website
A well designed attractive Website is no guarantee of visitors and new
business. Whoever builds your Website, must achieve these initial objectives
to generate traffic to the Website.
Registration of the Website with key Search Engines.
A Website can only be found on the Internet if the major “search engines”
(Yahoo, Google, MSN, Northern Light, etc.) know the Website exists. Internet
users querying a search engine about a specific product or service will not
know a company exists if that company is not included in a
search engine’s
compiled list of Websites. So it is possible to have a Website that few people
ever find or visit. Having a Website alone is not sufficient unless a company
registers their URL (web address) with major search engines.
Thorough Meta Tags for every Webpage. Meta
tags are hidden key words, phrases and page descriptions Internet search
engines read to catalog a Website in the correct “industry group.” A
Web-designer must understand a business and it’s products or the designer
will “guess” how to describe, identify and catalog a company on the
Internet. Make certain your Webpage designer spends ample time reading
studying company literature and discussing with top management features of a
business that a visitor to the Webpage would want to know.
Design the Homepage to SELL features and benefits a
business visitor wants. A Website that doesn’t attract the
interest of a visitor and direct a visitor to the features they are seeking
will lose that visitor in seconds. Engage a marketing professional who also
understands business-to-business (B2B) Internet Design for best results.
Site Maintenance. It can take weeks of
fine tuning “meta tags” and resubmitting your Website address to search
engines until you achieve satisfactory visitor results. Achieving Website
success requires the marriage of strategic planning, marketing and creative
design.
What does a Website cost?
Cost varies
significantly. For a typical small business expect to invest between $1,500
and 3,000 provided complex E-commerce design is not required. Any pictures,
logo design and search engine submission costs are extra, if applicable.
Reducing Marketing Costs. Some
businesses have been able to reduce the cost of printed brochures and
literature by directing prospects and clients to their WebPages. With the
advent of digital format it is important that every communication piece,
photo's and graphics can be "repurposed" for use on other marketing
platforms: Webpage, billboards and flyers for example.
Other Secrets
 | Listen to the advice of an experienced Webpage designer. They know that
such things as large graphics or photo's take an unusual time to load and
cause a visitor to lead a site before the Home Page loads. |
| Remember that a pretty functional site will not have visitors unless you
are properly cataloged and listed with major "search engines." |
| Unless you will maintain and upgrade your website internally, expect to
make a modest investment annually for periodic changes to text and graphics
including SPECIAL OFFERS you might promote. |
| Begin collecting email address of customers and prospects. You can improve
your communications and marketplace visibility by emailing brochures,
specials and informative information. Internet technology is here to stay.
Use this technology to your advantage.
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CALL
or Email
Mention
This COUPON
SAVE 20%
330-477-5271
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CONTACT US
- Telephone
- 330-477-5271
- FAX
- 330-477-9944
- Postal address
- Langworthy
Company Consultants
3496 Cornwall Drive NW, Canton, Ohio 44708-1154
- Electronic mail
- General Information: information@langworthycompany.com
Consulting Services: jlangworthy@langworthycompany.com
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